Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 9.3, Problem 9.3LO
Summary Introduction
To discuss: About the 4 bases that are utilized to segment the organizational and consumer market.
Introduction:
The market segmentation is an action of segregating the business market or a broad customer, usually includes the potential and existing customers, into a sub-set of consumers (termed as segments) on the basis of few kinds of shared features.
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