Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 9, Problem 2AMK
Summary Introduction
To discuss: The variables that may be utilized to segment the industrial markets a) industrial sweepers, b) production
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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