Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 11.4, Problem 11.4LO
Summary Introduction
To discuss: The roles of labelling, warrants, and packing in marketing commodities.
Introduction:
Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it, and regarding the contents and ingredients of the products.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
A warranty is one in which a producer makes a condition on the exchange or repair of a product based on few terms on conditions.
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Chapter 11 Solutions
Marketing
Ch. 11.1 - Prob. 11.1LOCh. 11.1 - Prob. 11.1LRCh. 11.1 - Prob. 11.2LRCh. 11.1 - Prob. 11.3LRCh. 11.2 - Prob. 11.2LOCh. 11.2 - Prob. 1MRDCh. 11.2 - Prob. 11.4LRCh. 11.2 - Prob. 11.5LRCh. 11.2 - Prob. 11.6LRCh. 11.3 - Prob. 11.3LO
Ch. 11.4 - Prob. 11.4LOCh. 11.4 - Prob. 1MMCh. 11.4 - Prob. 11.7LRCh. 11.4 - Prob. 11.8LRCh. 11.4 - Prob. 11.9LRCh. 11 - Prob. 1AMKCh. 11 - Prob. 2AMKCh. 11 - Prob. 3AMKCh. 11 - Prob. 4AMKCh. 11 - Prob. 5AMKCh. 11 - Prob. 1BYMPCh. 11 - Prob. 2BYMPCh. 11 - Prob. 1VCCh. 11 - Prob. 2VCCh. 11 - Prob. 3VC
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