Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11, Problem 5AMK
Summary Introduction

To explain: How regulations toward warranties affects the development of a product for the given situation.

Introduction:

A warranty is one by which a producer makes a condition on the exchange or repair of a product based on few terms and conditions. Two types of warranties used by manufacturers and customers are implied warranty and express warranty.

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What are Product Warranties?
CASE: Ethical Advertising? A hospital has placed billboards throughout the region with the following statement: “Are You a Victim of Sexual or Domestic Assault? Come to Warman Center Where We Will Treat You Immediately. Our Staff of Counsellors and Providers Have Received Special Sensitivity Training in This Area. You Are Our Main Concern.” A twenty-five-year-old college student presents to the Warman Center’s emergency department stating, “My boyfriend assaulted and raped me and I need help.” The registration clerk notices that there are fresh bruises and bleeding on her face, neck, and arms. The student fills out registration information and is asked to sit in the waiting room. Several hours pass. The young woman approaches the registration clerk and states, “I am really scared. I have pain. I am terribly upset about what has happened to me, and I just can’t sit here any longer.” The registration clerk responds, “Haven’t you seen all the ambulances come in? We have patients with…
It is a mistake to think that product safety is only a concern in manufacturing. In fact, advertisers, salespeople, suppliers, manufacturers, and anyone else who occupies a marketing function should make product safety a high priority. In November, the maker of Tide and Pampers told consumers to throw out their Old Spice and Secret aerosol deodorants for possibly containing benzene. The company said it would offer refunds for more than a dozen Old Spice and Secret aerosol brands. Benzene is classified as a carcinogen that could cause leukemia and blood disorders. Based on exposure modeling and cancer risk assessments published by the Environmental Protection Agency, P&G said daily exposure to benzene in its recalled products -- at the levels detected during testing would not be expected to cause adverse health consequences. The personal care and consumer goods corporation stated that it has not received any reports of adverse events related to this recall to date. It said the…
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