Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11.4, Problem 11.8LR
Summary Introduction

To determine: The 3 major advantages of labelling and packaging.

Introduction:

Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it, and regarding the contents and ingredients of the products.

Packaging is an element that refers to any product offered for sales with information conveyed through label.

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