Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 1VC
Summary Introduction
Case summary:
Company PH is a popular pizza chain of more than 10,000 restaurants. On the same hand it becomes the top most internet retailer. The online business becomes more popular as it is useful mainly for females to order online and get pizzas’ delivered at door step. This becomes easier and cheaper for the consumers. It provides various choice board and personalization facilities to the consumers through web marketing.
Characters in the case:
PH Company
To discuss: The website of Company PH.
Expert Solution & Answer
Explanation of Solution
PH Company starts an online marketing for its products. It came up with more innovative ideas and more facilities for the customers. It provides an online order for pizzas and are delivered at door steps. This website becomes an easier task and a time consuming process. Pizzas are attracted more by the young age groups and kids. The website was designed in such way to attract and increase the temptation of the customers. The plan of website is to have a connect with the customer and to build a customer relationship.
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Students have asked these similar questions
Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
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