Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 2AMK
Summary Introduction
To discuss: Whether the values created in traditional marketplace can also be created in digital market place.
Introduction:
Marketing using the digital technology is termed as digital marketing.
Summary Introduction
To discuss: Comparison on virtual retailer with the traditional retailer in terms of place, time, possession utility and forms.
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