Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21, Problem 5AMK
Summary Introduction

To discuss: Whether the given statement’s website is a transactional website or promotional site and rating for this website based on the six website design elements.

Introduction:

The six website design elements are as follows:

  1. 1. Convenience,
  2. 2. Choice,
  3. 3. Customization,
  4. 4. Communication,
  5. 5. Cost, and
  6. 6. Control

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