Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 2VC
Summary Introduction
Case summary:
Company PH is a popular pizza chain of more than 10,000 restaurants. On the same hand it becomes the top most internet retailer. The online business becomes more popular as it is useful mainly for females to order online and get pizzas’ delivered at door step. This becomes easier and cheaper for the consumers. It provides various choice board and personalization facilities to the consumers through web marketing.
Characters in the case:
PH Company
To discuss: The seven design elements of PH Company
Introduction:
Customer experience is the aggregate of interactions consumers get from a company’s website. Companies develop seven design elements to bring this experience.
Expert Solution & Answer
Explanation of Solution
The seven design elements of PH Company are as follows:
- Context
- Content
- Customization
- Communication
- Commerce
- Community
- Connection
Context:
The online offerings and promotions of PH Company plays a vital role as the context of the website that is the visual design and layouts is essential to attract people.
Content:
The content in the design are digital information where the customers can easily make their purchases without facing any difficulties.
Customization:
Customization is where the customers’ preference and wants are notable by their frequent orders. The company offers a separate idea as personalized options. This called express checkouts. Here customers can make a rapid purchase as their preference is already saved.
Communication:
The all new ideas of the company was communicated to the customers that is regarding the special events, products and promotions.
Commerce:
The company provides various facilities like mobile ordering, face book orderings, and onsite buying.
Community:
The website of the company did not provide a user to user communication but it monitors the dialogs and encourages the dialogs on social media.
Connection:
The company’s website does not link to the other websites.
Conclusion
Thus, the above-mentioned are the seven design elements of PH Company.
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