Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21.3, Problem 21.3LO
Summary Introduction
To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.
Introduction:
A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.
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