Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 1AMK
Summary Introduction
To discuss: The reason why people are not choosing online shopping even though they have internet facilities.
Introduction:
An electronic mode of purchasing goods and services through online is said to be online shopping.
Expert Solution
Explanation of Solution
Most of the people have trust issues in online shopping. For example, invasion of privacy and credit card fraud. The consumers can easily fails in the online purchasing through their attractive offers, discounts, and coupons.
Summary Introduction
To discuss: The reason why Person X is unwilling to purchase on online.
Expert Solution
Explanation of Solution
Mainly people are unwilling to buy electronics products through online as they have many outlets through direct sales. Because they don’t think it is a safer mode to purchase online than the direct sales.
Summary Introduction
To discuss: Whether online shopping benefits even though the consumer does not purchase.
Expert Solution
Explanation of Solution
Consumers are benefited even though they do not shop online. The benefits like they can get to know about the products and service can make research on the required product, price, and availability. Thus, consumers get benefited even though they do not shop online.
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How can I summarize my Marketing Proposal
1. Product Strategy
Product/Service Description
Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.
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With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.
2. Pricing Strategy
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