Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21.4, Problem 21.6LR
Summary Introduction
To discuss: The three steps of efforts to implement multichannel marketing.
Introduction:
Communicating with the consumer in direct or indirect mode is termed as multichannel marketing.
Examples: Catalogs, websites and direct mail.
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