Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21, Problem 2BYMP
Summary Introduction
To discuss: The company’s website that best reflects the website conceptualization.
Introduction:
Market space is the new concept in marketing. It is the communication or marketing based electronic environment.
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What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.
A service that I use often is Apple music, which is a subscription-based music streaming service. It allows users to stream millions of songs from artist all over the world. Apple music targets music enthusiasts who prioritize having access to vast music library and high-quality audio. Apple Music also targets students and young adults who are looking for affordable and on demand music streaming options. I believe the younger adults offer the most capacity for growth because a lot of the music today is created for the younger adults this is why apple music offers a student plan targeting the younger demographic. Spotify is Apple Music's biggest competitor, and it holds a much greater market share than Apple Music. Apple Music is very appealing to Apple users, so I believe as apple users increase so will the popularity of this service.
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Nivea is the product I use most frequently. Nivea's primary market segment consists of young adults (18–35 years old) of both sexes. The company focuses on the middle class with an emphasis on affordability, but it also expands to a more family-oriented audience by offering products that cater to various age groups and gender-specific needs. In their marketing campaigns, Nivea frequently emphasizes themes of family, care, and trust. Repeat Customers: Nivea aims to attract customers who regularly buy skincare products or who are already brand loyal. To promote recurring business, the brand frequently provides loyalty benefits or subscription services. Young adults (18–35) of both sexes, especially those interested in skincare issues like acne, sun protection, and anti-aging, as well as men seeking specialized grooming products, are likely to be Nivea's most promising target segments for growth and profit. This is because this demographic is very interested in personal care, frequently…
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