Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 21, Problem 2BYMP
Summary Introduction
To discuss: The company’s website that best reflects the website conceptualization.
Introduction:
Market space is the new concept in marketing. It is the communication or marketing based electronic environment.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Explain the difference between a corporatewebsite and a marketing website
What are the seven website design elements that companies use toproduce a customer experience?
When is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Many special features that we learn are so intriguing that we may want to put them into play immediately. However, should there be a balance in what we can and what we should (or should not) do? Discuss what outcomes should be considered when using special features in website design, what audiences these features are appealing to, and what conditions might preclude their use.arrow_forwardWhen making a website, what factors should one prioritize the most?arrow_forwardDescribe how each website element—context, content, community, customization, communication, connection, and commerce—will be used to create a customer experience.arrow_forward
- Identify the objectives pursued by five of these websites. The topics of interest include e-commerce, portals, content aggregation, and website creation and management?arrow_forwardHow many distinct phases are involved in building a website? In your own words, describe each stage and why you believe it to be the most important.arrow_forwardWhat kind of website is PizzaHut.com? How does PizzaHut.com incorporate the seven website design elements? How are choiceboard and personalization systems used in the PizzaHut.com website?arrow_forward
- 2 Explain the difference between a shoppingwebsite and an informational website.arrow_forwardWhen do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forwardA major beverage maker hired you as a consultant. Include actions to increase the company's internet presence in your marketing strategy. Test websites thoroughly before releasing them.arrow_forward
- Define website outsourcing and list the reasons why organizations consider outsourcing their website development.arrow_forwardIn what situations may a company opt not to create a website? Why would a firm not have a web presence, and why would a business alter its mind?arrow_forwardHow is the cost of customer acquisition lower when using social media compared to outbound methods like direct mail and print advertisements?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning