Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 15, Problem 1AMK
Summary Introduction

To identify: The utility in the given statement

Introduction:  

The benefit which the consumer gets from the purchase of a product is termed as utility.

Expert Solution & Answer
Check Mark

Explanation of Solution

Given information:

CC Company stores chemicals at large quantities. The company blends the chemicals as per the customer’s request and company delivers it within 24 hours to the customers from the time of order.

Explanation:

Retailers provide various utilities as follows:

  • Time utility
  • Place utility
  • Form utility
  • Possession utility
  • Time utility refers to the availability of the time given to the consumers to avail the services of the retailers that is it can be open of 24/7.
  • Place utility refers to the location of the stores.
  • Form utility refers to the alteration or production of goods and services to match the customer’s specification.
  • Possession utility refers to the facilities of possible purchase that is door delivery.

Here, the company uses the time utility to deliver the orders to the customers with the 24 hours of ordering. When a product is delivered by the retailer to the warehouse of the customer, then it is possession utility. The company uses form utility when it blends the chemicals according to their specifications.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
A distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers, and delivers the blends to a customer's warehouse within 24 hours of receiving an order.What utilities does this distributor provide?
A distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers, and delivers the blends to a customer’s warehouse within 24 hours of receiving an order. What utili- ties does this distributor provide?
1. Logistic network through which unwanted or excess products by resellers or consumers is classified as:
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing