Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15, Problem 2BYMP
Summary Introduction
To discuss: The channels and intermediaries which is best satisfy the important buying requirements of the target market.
Introduction:
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Discuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.
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Identify which channel and intermediaries will provide the best coverage of the target market for your product or service.
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- What are the Importance of Marketing Channels based on your own understanding and knowledge.arrow_forwardChannel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.arrow_forwardWhat are marketing channels? Briefly explain some of the different types of intermediaries.arrow_forward
- Analyze the significance of an efficient distribution channel in reaching target markets.arrow_forwarddiscuss the significance of an efficient distribution channel in reaching target markets.arrow_forwardWhat kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forward
- Which channel and intermediaries will provide the best coverage of the target market?arrow_forwardExplain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer Consumerarrow_forwardDescribe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?arrow_forward
- Which distribution channels would producers of services be most likely to use? Why? Provide a thorough discussionarrow_forwardHow multiple channels are used to increase sales or to capture a larger share of the market?arrow_forwardGive a specific company and discuss the distribution channel. Include who are their manufacturer/producer/supplier, wholesaler, distributors and retailers.arrow_forward
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