Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15, Problem 3AMK
Summary Introduction

To discuss: The types of channel conflicts by the dual distribution and its reason.

Introduction:

When member of one channel trusts the member of another channel, who has engaged in behavior that prevents from the attainment of goal, the channel conflicts arises.

Summary Introduction

To discuss: The types of channel conflicts reduced by the direct distribution and its reason.

Introduction:

When one channel member trusts another channel member has engaged in behavior which prevents from the attainment of goal, the channel conflicts arises.

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Students have asked these similar questions
What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?
Compare and contrast the two types of channel conflict. Whyis channel conflict damaging to all parties?
Which of the five different channel arrangements do you feel is the most complex,  and why?
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