Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 15.2, Problem 15.4LR
Summary Introduction
To discuss: The reason for business products shorter than the channels for consumers’ products.
Introduction:
Producers use many alternative ways for the product to get the efficient way to reach the buyer. This leads to many differences between the channels for consumers’ products and business products.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Examine the development of e-commerce, digital marketing platforms and channels in comparison to physical channels.
In your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?
What are some of the reasons for chañnel conflicts in marketing ?
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
Knowledge Booster
Similar questions
- Explain performance of Channels in terms of Customer Service?arrow_forwardHow can companies effectively manage channel conflicts arising from differences in pricing, promotions, and product positioning?arrow_forwardHow multiple channels are used to increase sales or to capture a larger share of the market?arrow_forward
- What are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?arrow_forwardIf you were a channel manager of a big company, can you eliminate a channel member? Why or why not.arrow_forwardProvide insights into how traditional channels ( POP communications, direct selling ) and digital channels, ( social media engagement, content marketing , email marketing ) can complement each other in a comprehensive marketing strategy.arrow_forward
- The marketing channel of a company can become the differentiating factor for its success or failure and thus intermediaries are considered an important element of the business. Discuss the importance of intermiaries in the light of the the above statement.arrow_forwardDefine what marketing channels are in the context of business and marketing and highlight the role of marketing channels in connecting producers to consumers. Discuss the significance of effective marketing channels in the success of a business and also mention the different types of marketing channels that exist and are tailored to various business needs.arrow_forwardUsing the model of consumer and business channels found in the chapter, sketch out as many channels for Progressive as you can. How does each of these channels meet distinct customer needs?arrow_forward
- Discuss the distinction between mobile e-commerce and the other types of e-commerce.arrow_forwardanalyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy, analyzing integrated marketing campaigns that effectively combine both digital and traditional elements.arrow_forwardExplain in details why companies use marketing channels and discuss the channel design decisions.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning