_____ is the strategy of increasing sales by introducing new products into new markets.     Question 10Answer a. Product penetration     b. Market penetration     c. Product development     d. Product development

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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Related questions
Question

_____ is the strategy of increasing sales by introducing new products into new markets.

 

 

Question 10Answer

a.

Product penetration

 

 

b.

Market penetration

 

 

c.

Product development

 

 

d.

Product development

 

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