Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Guide Assumptions Economies of scale What they should consider to expand into countries which are not neighbors’ with similar codes of practice. What would give the agency economies of scales with its sales promotion campaign. What could assist in the integration and harmonization of sales promotions techniques.
Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Guide Assumptions Economies of scale What they should consider to expand into countries which are not neighbors’ with similar codes of practice. What would give the agency economies of scales with its sales promotion campaign. What could assist in the integration and harmonization of sales promotions techniques.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
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Criteria |
Description |
Guide |
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Assumptions
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Economies of scale |
What they should consider to expand into countries which are not neighbors’ with similar codes of practice. What would give the agency economies of scales with its sales promotion campaign. What could assist in the integration and harmonization of sales promotions techniques.
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