Develop the points in the following paragraphs below The fourth research question sought to find out if the company encountered any challenges with the implementation of its digital advertising strategies. From the survey, the results did not prove if the company encountered any challenges with the implementation of its digital advertising strategies. However, there were communication barriers encountered while viewing an advertisement from GECCU. Although the question is not direct to the research question, indirectly, it is a challenge for GECCU in that the company is not applying the correct strategy for each target audience. These findings were in line with those of Borau-Boira et al. (2023) who examined the difficulties associated with digital advertising. This research showed different perspectives on the phenomenon exist in some areas and as a result the studies are new. Chaffey’s Social Media Marketing theory did not directly address this question, however, it suggests that the implementation of digital advertising patterned all components of the theory hence no grave challenges. The fifth research question sought to find out the correlation between digital advertising and the increase in sales at the credit union. The results from the survey did not determine the correlation between digital advertising and the increase sales at the credit union. However, results showed that 60.4% of the respondents have obtained products and services after viewing digital advertisements. These findings were in line with those of Adwan & Aladwan (2019) who investigated various methods Jordanian small businesses can use to local e-markets to increase sales. They stated that digital marketing gives you the ability to reach a larger target audience, track results daily, and make adjustments. Customers expect and depend on digital marketing and content to educate them about brands. The results are consistent with the component of encouraging interest in Chaffey’s Social Media Marketing theory. To attain sales, customers need to be engaged and show interest in the product or service being offered. According to the component, attainment of the audience's attention and interest is essential to seeking information. Once interest is shown, there is a likelihood that customers will eagerly look into getting products and services and then recommend to others if they are satisfied.
Develop the points in the following paragraphs below
The fourth research question sought to find out if the company encountered any challenges with the implementation of its digital advertising strategies. From the survey, the results did not prove if the company encountered any challenges with the implementation of its digital advertising strategies. However, there were communication barriers encountered while viewing an advertisement from GECCU. Although the question is not direct to the research question, indirectly, it is a challenge for GECCU in that the company is not applying the correct strategy for each target audience. These findings were in line with those of Borau-Boira et al. (2023) who examined the difficulties associated with digital advertising. This research showed different perspectives on the phenomenon exist in some areas and as a result the studies are new. Chaffey’s Social Media Marketing theory did not directly address this question, however, it suggests that the implementation of digital advertising patterned all components of the theory hence no grave challenges.
The fifth research question sought to find out the correlation between digital advertising and the increase in sales at the credit union. The results from the survey did not determine the correlation between digital advertising and the increase sales at the credit union. However, results showed that 60.4% of the respondents have obtained products and services after viewing digital advertisements. These findings were in line with those of Adwan & Aladwan (2019) who investigated various methods Jordanian small businesses can use to local e-markets to increase sales. They stated that digital marketing gives you the ability to reach a larger target audience, track results daily, and make adjustments. Customers expect and depend on digital marketing and content to educate them about brands. The results are consistent with the component of encouraging interest in Chaffey’s Social Media Marketing theory. To attain sales, customers need to be engaged and show interest in the product or service being offered. According to the component, attainment of the audience's attention and interest is essential to seeking information. Once interest is shown, there is a likelihood that customers will eagerly look into getting products and services and then recommend to others if they are satisfied.
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