9. Which of the following is not one of the steps in the new product development process? A. Idea generation B. Brain storming C. Idea screening D. Concept development and test   10. Some of the components of the macro environment are commonly known as PEST, which stands for A. Political, economic, social and technology

Q: In the - stage of new-product development, products often undergo rigorous tests to make sure that…

A: The process of introducing a new product to the market is known as new product development (NPD).…

Q: Formulating a strategy based on distinctive competencies provides the organization with a unique…

A: In order to successfully compete in the market, it is necessary for an organization to have…

Q: The first 5% to 10% of customers who adopt a new product are referred to as the _____.…

A: Individuals can fall into one of the five specific adopter groups, Knowing these groups, we can…

Q: When considering the new-product development process, which of the following statements is true of…

A: Option A

Q: Innovation funnels are popular and have been used for quite some time. While there are many variants…

A: People often use innovation funnels as a way to organise and evaluate ideas. Usually, they start…

Q: In new product development, this is the stage where ideas emerge, and they are checked against the…

A: A new product development (NPD) is a process of introducing a new product or service to the existing…

Q: An agile marketing campaign does NOT include :- A Responding to change over following a plan. B…

A: An agile marketing campaign does not include. D) Having a coordinated campaign planned a year in…

Q: Which of the following are key attributes of continous improvement in R&D efforts? (Choose three)…

A: Continuous improvement in Research and Development (R&D) efforts is a dynamic process aimed at…

Q: The time lag between the initial introduction of an innovation and when it is then adopted for…

A: Diffusion of innovations theory is a hypothesis that outlines how new technological and other…

Q: Which of the following is a potential disadvantage for companies described as Prospectors? a)…

A: One of the disadvantage for companies described as prospectors is that inefficient use of resources.…

Q: Concept testing Multiple Choice   takes place during the screening step of the new-product…

A: Before introducing a product , companies study customer acceptance of the product. This is called…

Q: Which one of the following is not a dimension of novelty in entrepreneurial contexts? a. Price b.…

A: Novelty in the entrepreneurial context means the changes required to be undertaken in the business…

Q: The distinction between the creation and capture of value is critical in a business model because A.…

A: In business, a company's overall strategy must consider both the generation and capture of value.…

Q: What is the best example of an instrumental value? a. self-respect b. family security…

A: Correct option is (d.) Imaginative Values are long aspirations in life that people also supported…

Q: Provide a minimum of three references for each of the following sections: Innovation Overview (by…

A: I will cite the sources of the information I provide, and I will avoid copying text from other…

Q: Innovation involves Select one: a. a goal to be achieved O b. producing current products Oc. C.…

A: Innovation plays a key role in entrepreneurship, with the help of innovation the entrepreneurs come…

Q: 21) For some ________, a simple description consisting of a word or picture might be sufficient. A)…

A: A product is an intangible service or tangible item that the market gets because it can satisfy a…

Q: Which of the following is a potential disadvantage for companies described as prospectors? a)…

A: Prospectors are generally those companies which prospect the customers and these companies are…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.