Which of the following is a potential disadvantage for companies described as Prospectors? a) Focusing on Product offering b) Being responsive to change in the environment c) Being les formalized in its organizational processes d) Inefficient use of resources

Which of the following is a potential disadvantage for companies described as Prospectors? a) Focusing on Product offering b) Being responsive to change in the environment c) Being les formalized in its organizational processes d) Inefficient use of resources

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

29) Which of the following is a potential disadvantage for companies described as Prospectors?

a) Focusing on Product offering

b) Being responsive to change in the environment

c) Being les formalized in its organizational processes

d) Inefficient use of resources

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