It is better to use income and not social class as the segmentation variable when ___________________. Select one: a. The expense is significant and the product does not represent a status symbol. b. The conduct under study refers to the purchase of products that are visible, symbols of status and that have a significant cost. c. The behavior under study does not require a significant expense. d. The conduct under study is a status symbol.

It is better to use income and not social class as the segmentation variable when ___________________. Select one: a. The expense is significant and the product does not represent a status symbol. b. The conduct under study refers to the purchase of products that are visible, symbols of status and that have a significant cost. c. The behavior under study does not require a significant expense. d. The conduct under study is a status symbol.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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