The time lag between the initial introduction of an innovation and when it is then adopted for general use is known as: a) Diffusion bridge. b) Diffusion gap. c) Innovation gap. d) Diffusion rent. e) None of the above options are correct.

The time lag between the initial introduction of an innovation and when it is then adopted for general use is known as: a) Diffusion bridge. b) Diffusion gap. c) Innovation gap. d) Diffusion rent. e) None of the above options are correct.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The time lag between the initial introduction of an innovation and when it is then adopted for general use is known as:

a) Diffusion bridge.
b) Diffusion gap.
c) Innovation gap.
d) Diffusion rent.
e) None of the above options are correct.

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