Which of the following are marketing drivers for successful innovation? I. Brand strength II. Disturbance III. Feature and Display IV. Relative Price a. I, II and III only b. III only c. I, III and IV only d. II and III only     IPRs may pose a challenge to entrepreneurs by restricting access to new ideas and inventions. Select one: True False         Which of the following statements are correct? I. The insights gained from the customer, market dynamics, and new business models are important inputs of the discovery process.  II.  Business opportunities that receive the green light will be taken into consideration in the company’s strategic planning process. III.  The lack of diversity in functions and skills, when selecting the Discovery team, can limit the quality of output of the discovery process.  IV.  Funding requirements for a strategy innovation initiative will by influenced by the size of the company.  a. II ONLY b. I, II AND III ONLY c. II, III and IV d. IIII     Small and medium-sized enterprises around the world have experienced comparable barriers to innovation, including a lack of available finance, infrastructure, skilled knowledge workers, and regulations.   State whether this statement is true or false. Select one: True False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following are marketing drivers for successful innovation?

I. Brand strength

II. Disturbance

III. Feature and Display

IV. Relative Price

a.

I, II and III only

b.

III only

c.

I, III and IV only

d.

II and III only

 

 

IPRs may pose a challenge to entrepreneurs by restricting access to new ideas and inventions.

Select one:
True
False
 
 
 
 

Which of the following statements are correct?

I. The insights gained from the customer, market dynamics, and new business models are important inputs of the discovery process. 

II.  Business opportunities that receive the green light will be taken into consideration in the company’s strategic planning process.

III.  The lack of diversity in functions and skills, when selecting the Discovery team, can limit the quality of output of the discovery process. 

IV.  Funding requirements for a strategy innovation initiative will by influenced by the size of the company. 

a.

II ONLY

b.

I, II AND III ONLY

c.

II, III and IV

d.

IIII

 

 

Small and medium-sized enterprises around the world have experienced comparable barriers to innovation, including a lack of available finance, infrastructure, skilled knowledge workers, and regulations.  

State whether this statement is true or false.

Select one:
True
False
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