Chapter 7 discusses types of innovation. Is AmazonPrime Air best described as a continuous, dynamically continuous, or discontinuous innovation?

Q: How does word-of-mouth marketing contribute to creating buzz for a product or service

A: Word-of-mouth marketing is the practice of consumers recommending a product or brand to others…

Q: why the a strategic e-marketing plan of wet seal is a success

A: Digital marketing or E-marketing, is the marketing done through the digital channel. In the digital…

Q: What is the role of sales automation in CRM, and how does it improve sales processes?

A: The use of technology to streamline and automate the sales process is known as sales automation.…

Q: please can i have somer references.

A: Customer centricity is the art and science of providing a compelling value proposition that responds…

Q: Present three to five trends that are changing e-Commerce. These trends could be related to web…

A: Electronic commerce is also called Ecommerce. It is a commercial exchange happening on the internet.…

Q: Why wet seal company successful  in a strategic e-marketing plan

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: Write a summary of 'Email Marketing in the Digital Age' by April Mullen.

A: Email marketing: Email marketing is sending commercial message to groups and email users. Email…

Q: Define availability. What strategies can be used to improve it? Give examples

A: The level of product availability is an optimal level of availability to be maintained for sales. It…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.