Answer the following questions for (i) Dysonbladeless fan, (ii) space flight, (iii) cell phone–based GPS.a. Is the product an innovation? Justify youranswer.b. Using the student body on your campus asa market segment, evaluate the perceivedattributes of the product.c. Who on your campus would serve as opinionleaders for the product?d. Will the early adopters of the product use theadoption process (extended decision making),or is a simpler decision process likely?
Answer the following questions for (i) Dysonbladeless fan, (ii) space flight, (iii) cell phone–based GPS.a. Is the product an innovation? Justify youranswer.b. Using the student body on your campus asa market segment, evaluate the perceivedattributes of the product.c. Who on your campus would serve as opinionleaders for the product?d. Will the early adopters of the product use theadoption process (extended decision making),or is a simpler decision process likely?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following questions for (i) Dyson
bladeless fan, (ii) space flight, (iii) cell phone–
based GPS.
a. Is the product an innovation? Justify your
answer.
b. Using the student body on your campus as
a market segment, evaluate the perceived
attributes of the product.
c. Who on your campus would serve as opinion
leaders for the product?
d. Will the early adopters of the product use the
adoption process (extended decision making),
or is a simpler decision process likely?
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