Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching whether listening to podcasts makes people more likely to purchase subscriptions to an online nutritional supplement service. You are researching the possibilities for a new type of kettle aimed at millennials. You are researching the ways in which people purchase online to better understand how to market mattresses that can be shipped directly to home addresses. You are doing descriptive research You are doing causal research You are doing exploratory research
Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching whether listening to podcasts makes people more likely to purchase subscriptions to an online nutritional supplement service. You are researching the possibilities for a new type of kettle aimed at millennials. You are researching the ways in which people purchase online to better understand how to market mattresses that can be shipped directly to home addresses. You are doing descriptive research You are doing causal research You are doing exploratory research
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
100%
Transcribed Image Text:Identifying Exploratory, Causal and Descriptive Research
In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and
causal research. As a marketer, you will use different research tools for different reasons: sometimes you are
trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying
to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure
out what the link is between two unconnected events - you need research to figure out what causes what
once and for all.
Connect the items from column 1 with the appropriate research description from column 2.
You are researching whether listening to
podcasts makes people more likely to purchase
subscriptions to an online nutritional supplement
service.
You are researching the possibilities for a new
type of kettle aimed at millennials.
You are researching the ways in which people
purchase online to better understand how to
market mattresses that can be shipped directly to
home addresses.
You are doing descriptive research
You are doing causal research
You are doing exploratory research
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning