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Innovation funnels are popular and have been used for quite some time. While there are many variants of this method, it boils down to a few major steps: start with one or two ideas, narrow them down to one, and then progress to the recommendation stage.   Select one: True False

Innovation funnels are popular and have been used for quite some time. While there are many variants of this method, it boils down to a few major steps: start with one or two ideas, narrow them down to one, and then progress to the recommendation stage.   Select one: True False

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Innovation funnels are popular and have been used for quite some time. While there are many variants of this method, it boils down to a few major steps: start with one or two ideas, narrow them down to one, and then progress to the recommendation stage.


 

Select one:
True
False
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