Write INNOVATION if the statement is expressing innovativess, CONSISTENCY if expressing consistency and VERSATILITY if expressing versatility.
Write INNOVATION if the statement is expressing innovativess, CONSISTENCY if expressing consistency and VERSATILITY if expressing versatility.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write INNOVATION if the statement is expressing innovativess, CONSISTENCY if expressing consistency and VERSATILITY if expressing versatility.
1. Creating and improving a new product like smartphone
2. Adaptation of the latest cell phone brand
3. A new light bulb with CCTV camera.
4. Continuity on the use of Facebook/
5. Adding a new and exciting use for products
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