The core signal of change involves evaluating three customer groups: a. Non-consumer b. Consumers who are undershot c. Consumer who are undershot Define each of the subgroups and provide example ( real or hypothetical) where a customer may fall into one of the designated categories.

The core signal of change involves evaluating three customer groups: a. Non-consumer b. Consumers who are undershot c. Consumer who are undershot Define each of the subgroups and provide example ( real or hypothetical) where a customer may fall into one of the designated categories.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The core signal of change involves evaluating three customer groups:

a. Non-consumer

b. Consumers who are undershot

c. Consumer who are undershot

Define each of the subgroups and provide example ( real or hypothetical) where a customer may fall into one of the designated categories.

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