Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first? O Setting specific marketing goals Using social media to reach new customers Expanding his business Dropping the course since he already got what he needs

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts
figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first?
O Setting specific marketing goals
ⒸUsing social media to reach new customers
Expanding his business
Dropping the course since he already got what he needs
Transcribed Image Text:Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first? O Setting specific marketing goals ⒸUsing social media to reach new customers Expanding his business Dropping the course since he already got what he needs
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