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Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first? O Setting specific marketing goals Using social media to reach new customers Expanding his business Dropping the course since he already got what he needs

Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first? O Setting specific marketing goals Using social media to reach new customers Expanding his business Dropping the course since he already got what he needs

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first? O Setting specific marketing goals ⒸUsing social media to reach new customers Expanding his business Dropping the course since he already got what he needs
Transcribed Image Text:Paul has developed a small import business he is running from his dorm room, and after the first day in a marketing course, he starts figuring out how to use the tools he discovered by jumping ahead in the book. What should Paul be doing first? O Setting specific marketing goals ⒸUsing social media to reach new customers Expanding his business Dropping the course since he already got what he needs
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