Jackery Explorer 1000 Portable Power Station (Check out images for product) 1a) Refer to the Using the Diffusion of Innovation Theory in the textbook. Which one of the four factors that affect new product adoption would most likely impact adoption of the Jackery Explorer 1000? (Highlight one answer)Relative AdvantageCompatibilityObservabilityComplexity and TrialabilityExplain your answer (how and why?): 1b) Consider the following situation: Jackery sends an email to its internal sales staff and account managers. Due to mediocre sales of Jackery’s Explorer 1000 product, the email encourages sales employees to renegotiate wholesale pricing with their retail partners before the Summer season. Which one pricing orientation is the company engaging in? (Highlight one answer)Profit-orientedSales-orientedCompetitor-orientedCustomer-orientedExplain your answer: 1c) You visit your local REI and see a point of purchase display announcing New Jackery 500 Portable Power Station. It is located right next to the Goal Zero Yeti 500X, a competing product. The Jackery product is on sale for $449 (normally $499) and the Goal Zero product is full price at $699. Which one pricing strategy is Jackery most using in this example? (Highlight one answer)Everyday Low PricingHigh/Low PricingPenetration PricingPrice SkimmingExplain your answer: POWERING UP TO 8 DEVICESYETIPLORER 200000BLENDERTRAVEL MUGCOFFEE MAKER ELECTRIC GRILL13HRS9.5CHARGES88MINS50MINS Jackery Explorer 1000 Portable PowerStation4.9 (151 reviews)$ 999.003aG ker NDescriptionINPUTJackeryINPUTOw100%OUTPUTOwEXPLORER 1000Jackery Explorer 1000 is one of the most powerful portable power stations. WithDISPLAY1002Wh capacity, 1000W rated power (2000W surge power) and multiple outputACcharge/recharge ports, it meets the power supply needs of higher and most powerDCelectrical appliances.USB-C12V,10A5V,2.4ALarger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium batteryquick charge 3.0capacity, 1000W Rated Power and 2000W Surge Power.PURE SINE-WAVE110V,1000W• Multiple Output Ports: Two USB-C, two USB, one DC carport & three ACoutlets (with the pure-sine wave). Going off-grid and being able to power yourcameras, computers, communication devices and also a CPAP and electric grill.• Green Outdoor Power Solution: Efficient solar charging with MPPT built-inmakes it a solar generator 1000 for outdoor recreations. Charge the battery tofull around 8 hours by connecting two SolarSaga 100W with an adapter cable.POWERING UP TO 8 DEVICES"IT IS TRULY PORTABLE FORA VARIETY OF ACTIVITIESAND HOME BACKUP POWER3 WAYS TO RECHARGEOWN THE LIMITLESS SOLAR POWERPAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT• Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy-THE RECHARGING TIME FRAME REFERS AS 0-80%SOLAR PANEL6.5Hcarry handle.WALL OUTLET5.5H• The LCD screen with charge/discharge data and battery life status.Forbes +digitaltrendsTRAVEL MUG COFFEE MAKER ELECTRIC GRILLBININSCAR OUTLET11.5H13HRS9.SCHARGESSOMINS

DIFFUSION THEORY OF INNOVATION: The Diffusion Theory of Innovation was formulated by E.M. Roger, in…

Jackery Explorer 1000 Portable Power Station (Check out images for product) 1a) Refer to the Using the Diffusion of Innovation Theory in the textbook. Which one of the four factors that affect new product adoption would most likely impact adoption of the Jackery Explorer 1000? (Highlight one answer) Relative Advantage Compatibility Observability Complexity and Trialability Explain your answer (how and why?): 1b) Consider the following situation: Jackery sends an email to its internal sales staff and account managers. Due to mediocre sales of Jackery’s Explorer 1000 product, the email encourages sales employees to renegotiate wholesale pricing with their retail partners before the Summer season. Which one pricing orientation is the company engaging in? (Highlight one answer) Profit-oriented Sales-oriented Competitor-oriented Customer-oriented Explain your answer: 1c) You visit your local REI and see a point of purchase display announcing New Jackery 500 Portable Power Station. It is located right next to the Goal Zero Yeti 500X, a competing product. The Jackery product is on sale for $449 (normally $499) and the Goal Zero product is full price at $699. Which one pricing strategy is Jackery most using in this example? (Highlight one answer) Everyday Low Pricing High/Low Pricing Penetration Pricing Price Skimming

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Jackery Explorer 1000 Portable Power Station (Check out images for product)

1a) Refer to the Using the Diffusion of Innovation Theory in the textbook. Which one of the four factors that affect new product adoption would most likely impact adoption of the Jackery Explorer 1000? (Highlight one answer)

Relative Advantage
Compatibility
Observability
Complexity and Trialability

Explain your answer (how and why?):

1b) Consider the following situation: Jackery sends an email to its internal sales staff and account managers. Due to mediocre sales of Jackery’s Explorer 1000 product, the email encourages sales employees to renegotiate wholesale pricing with their retail partners before the Summer season. Which one pricing orientation is the company engaging in? (Highlight one answer)

Profit-oriented
Sales-oriented
Competitor-oriented
Customer-oriented

Explain your answer:

1c) You visit your local REI and see a point of purchase display announcing New Jackery 500 Portable Power Station. It is located right next to the Goal Zero Yeti 500X, a competing product. The Jackery product is on sale for $449 (normally $499) and the Goal Zero product is full price at $699. Which one pricing strategy is Jackery most using in this example? (Highlight one answer)

Everyday Low Pricing
High/Low Pricing
Penetration Pricing
Price Skimming

Explain your answer:

POWERING UP TO 8 DEVICES
YETI
PLORER 200
000
BLENDER
TRAVEL MUG
COFFEE MAKER ELECTRIC GRILL
13HRS
9.5CHARGES
88MINS
50MINS

Jackery Explorer 1000 Portable Power
Station
4.9 (151 reviews)
$ 999.00
3aG ker N
Description
INPUT
Jackery
INPUT
Ow
100%
OUTPUT
Ow
EXPLORER 1000
Jackery Explorer 1000 is one of the most powerful portable power stations. With
DISPLAY
1002Wh capacity, 1000W rated power (2000W surge power) and multiple output
AC
charge/recharge ports, it meets the power supply needs of higher and most power
DC
electrical appliances.
USB-C
12V,10A
5V,2.4A
Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery
quick charge 3.0
capacity, 1000W Rated Power and 2000W Surge Power.
PURE SINE-WAVE
110V,1000W
• Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC
outlets (with the pure-sine wave). Going off-grid and being able to power your
cameras, computers, communication devices and also a CPAP and electric grill.
• Green Outdoor Power Solution: Efficient solar charging with MPPT built-in
makes it a solar generator 1000 for outdoor recreations. Charge the battery to
full around 8 hours by connecting two SolarSaga 100W with an adapter cable.
POWERING UP TO 8 DEVICES
"IT IS TRULY PORTABLE FOR
A VARIETY OF ACTIVITIES
AND HOME BACKUP POWER
3 WAYS TO RECHARGE
OWN THE LIMITLESS SOLAR POWER
PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT
• Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy-
THE RECHARGING TIME FRAME REFERS AS 0-80%
SOLAR PANEL
6.5H
carry handle.
WALL OUTLET
5.5H
• The LCD screen with charge/discharge data and battery life status.
Forbes +digitaltrends
TRAVEL MUG COFFEE MAKER ELECTRIC GRILL
BININS
CAR OUTLET
11.5H
13HRS
9.SCHARGES
SOMINS

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