A company in the consumer electronics industry is experiencing a decline in its market share due to increasedcompetition and changing consumer preferences. The company's products, once popular, are now losing traction inthe market.Why should the company do PRODUCT INNOVATION AND DIFFERENTIATION?IntroBodyConclusionPlease give a real-life example

To stay successful in the modern, fiercely competitive consumer electronics market, businesses must…

Answered: A company in the consumer electronics…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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