1. VHS format of video was quickly accepted compared to its rival format, Sony Betamax. This example shows the importance of ________ among the five factors that affect the rate of adoption. A) relative advantage B) compatibility C) complexity D) divisibility E) communicability 2. In Latin America, CPC International’s mayonnaise sales took off after packaging the mayonnaise in small plastic packets instead of U.S. size jars. This example shows the importance of ________ among the five factors that affect the rate of adoption. A) relative advantage B) compatibility C) complexity D) divisibility E) communicability
1. VHS format of video was quickly accepted compared to its rival format, Sony Betamax. This example shows the importance of ________ among the five factors that affect the rate of adoption. A) relative advantage B) compatibility C) complexity D) divisibility E) communicability 2. In Latin America, CPC International’s mayonnaise sales took off after packaging the mayonnaise in small plastic packets instead of U.S. size jars. This example shows the importance of ________ among the five factors that affect the rate of adoption. A) relative advantage B) compatibility C) complexity D) divisibility E) communicability
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. VHS format of video was quickly accepted compared to its rival format, Sony Betamax. This example shows the importance of ________ among the five factors that affect the rate of adoption.
- A) relative advantage
- B) compatibility
- C) complexity
- D) divisibility
- E) communicability
2. In Latin America, CPC International’s mayonnaise sales took off after packaging the mayonnaise in small plastic packets instead of U.S. size jars. This example shows the importance of ________ among the five factors that affect the rate of adoption.
- A) relative advantage
- B) compatibility
- C) complexity
- D) divisibility
- E) communicability
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