The first 5% to 10% of customers who adopt a new product are referred to as the _____.                   a.              innovators                   b.              early majority                   c.               early adopters                   d.              laggards

Q: Which of the following might be a good reason NOT to conduct marketing research?     There is…

A: Marketing research : This is a systematic and objective research for the analysis of the problems…

Q: A company named M/s. Avon Manufacturers is in the business of manufacturing of Tylenol and the…

A: Manufacturers and users are different parts of the supply chain. The details are discussed as…

Q: What is the first step in the marketing research process? a. hiring an outside research specialist O…

A: first: Option c. defining research problem and objective the first step of the market research is to…

Q: Salesmen and marketers wants a better relationship with customers who are

A: Innovative customer Experiences that build each interaction altogether natural, useful, easy, and…

Q: a

A: The answer to this question is niche market.

Q: Respond to the Discussion A discussion response is meant to allow a person time for personal…

A: A key technique for service marketers that aids in market segmentation is the categorization scheme.…

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A: Qualitative information is one which can be noticed by observation and it can also be recorded. The…

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A: Answer- d) Huge   Business markets refer to organizations, businesses or entities that acquire…

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A: Demand is a term that implies a consumer's desire for a specific product or a service. In economics,…

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A: Product line: Products in the product line will be serving the similar purpose which are produced…

Q: In the stage of new product development, products undergo rigorous tests to make sure that they…

A: The correct answer is option d.

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A: Purchasing a product or service for own self is related to the concept of personal consumption.

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A: When a company wants to produce a new product, the company follows a specific process. In the new…

Q: Promising new product ideas should be identified

A: When Promising new product ideas should be identified and impractical ones eliminated in the idea…

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A: There are many direct ways to build brand equity and because of this reason, a lot of money is spent…

Q: 5   Which of the following represents an opportunity for generating a new product?   Select…

A: Each of the listed factors represents an opportunity for generating a new product because they…

Q: 1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation…

A: "Since you have posted a question with multiple sub-parts we will provide the solution only to the…

Q: A small but attractive market segment that is targeted by a company is called

A: Niche is an small but attractive market ,which can generate good profits for the company.

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A: The marketing environment of a company is divided majorly into two categories i.e. the macro…

Q: When we see that customers are not accepting your product easily and resist innovation, they are in…

A: When we see that customers are not accepting your product easily and resist innovation, they are in…

Q: This is the decision of customers to purchase a new product or service.   Select one: a. Adaption…

A: Disclaimer: "Since you have asked multiple questions, we will solve the first question for you. If…

Q: differences

A: The answer to the sbove questions is there are no differences in the characteristics of the…

Q: Marketing emphasizes a process that is more "pull-focused" while sales are more "push-focused"…

A: Marketing emphasizes a process that is more "pull-focused" while sales are more "push-focused"…

Q: Market .................... is the process of evaluating each market segment's attractiveness and…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

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A: 1. Marketing is only about creating value for customers and that's why we do marketing.  The above…

Q: What is the best example of an instrumental value? a. self-respect b. family security…

A: Correct option is (d.) Imaginative Values are long aspirations in life that people also supported…

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A: Consumer can be explained as individual or a business that purchases goods or services for their…

Q: What criteria would you use for new chocolate products in the trial stage to attract customers? a.…

A: Offering free trials for a limited period or of a limited quantity is a good marketing strategy to…

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A: Organizational Buyer's Buying Behavior is a different phenomenon from the consumer buying behavior.…

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A: Option C is the correct answer.

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A: Introduction: The term Marketing refers to the societal process in which the buyer and the seller…

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A: A company that manufactures products and services with a special identity and attracts the target…

Q: Which of the following are choices that managers must make in crafting their company's strategy? How…

A: A company's strategy is based on a comprehensive and integrated plan that outlines the drawn-out…

Q: Buying Perfumes is an example of ______. a. Dissonance reducing buying behavior b. Habitual buying…

A: Buying perfumes is a regular process and it comes under the category of habitual buying behaviour.

Q: _________ is to determine the different potential target markets in an industry. Select one: Market…

A: Marketing strategies are created by the marketers to do the marketing activities in an efficient…

Q: From a marketer's perspective, what people buy when they purchase a product is really…

A: Customer buying behavior - The process depicts the decision-making and actions of a customer while…

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A: The consumer's behavior of buying goods/services without prior planning is called impulsive buying.

Q: A small but profitable market segment which have special needs compared to other segments is called_…

A: d. Niche market

Q: ________ is the total accumulation of prior learning experiences.  Select one: a. Brand image b.…

A: Every consumer has certain past experiences with products with which they make their future purchase…

Q: Buyer power is high when buyers have ________ choices from whom to buy and low when buyers have…

A: A buyer is a person who will take part in the exchange of value with the company. He will purchase…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.