In new product development, this is the stagewhere ideas emerge, and they are checkedagainst the firm's new-product goals and itslong-range strategies. Many product conceptsare rejected because they don't fit well withexisting products, needed technology is notavailable, the company doesn't have enoughresources, or the sales potential is low.Screen Ideas/ConceptsDevelop the ConceptEvaluate the alternativesO Introduce the Idea

A new product development (NPD) is a process of introducing a new product or service to the existing…

Answered: In new product development, this is the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You run a small bakery and are shocked when friends tell you about several negative reviews of your bakery on Yelp. After reading the reviews, you have a very strong suspicion that they were all written by a neighbor with whom you have had several disagreements over the past year. The next day, you see this neighbor on the street in front of your house. What do you do?
Working outside the box means experimentation is encouraged. True False
Ignoring legitimate alternatives is an ethical lapse associated with which step of the decision process? a. construct a model b. predict each alternative's outcomes or consequences c. identify feasible alternatives d. select the criterion to determine the best alternative
1. A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range. A product mix consists of all the product lines offered by an organization.Please, give an example of a product line and an example of a product mix. (1 paragraph)2. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Give an example of a brand you are familiar with and explain the associations you have in your mind as related to this brand. (1-2 Paragraphs)Submit a post in which you define the concept of value. Think of 2 products or services that you use on a regular basis and which you think represent good value for you, as a consumer. Tell us what they are.3. Then think of 2 products or services that, in your view, as a consumer, do not represent good…
Please answer this Simple question
A program champion is Multiple Choice A. the person within an organization who is assigned the responsibility of taking a program from conception to deletion. B. a person in an organization who is the “product figurehead” for a new-product development cross-functional team. C. a single product within the product line that carries the other products in the line “on its back.” D. a sports figure or celebrity, who serves as a company spokesperson for a new product. E. a person who is willing and able to “cut the red tape” to move a program forward.
Regarding new product idea generation: Group of answer choices: A) from a marketing perspective, scientists and researchers are the ideal sources of ideas. B) most idea generation techniques are unstructured and supposedly free-flowing. C) the number of new product ideas generated should be very small to maintain quality. D) the brainstorming approach involves instant feedback and evaluation of ideas.

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