Concept testing is an important step in the newproduct development process. Outline the concept tests for (a) an electrically powered car and (b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept testing is an important step in the newproduct development process. Outline the concept
tests for (a) an electrically powered car and (b) a
new loan payment system for automobiles that is
based on a variable interest rate. What are the differences in developing concept tests for products
as opposed to services?

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