Please read carefully and answer all of the following questions: 1. Compare and contrast line extensions and product modifications. 2. Identify and describe the three major ways to modify existing products. 3. What is concept testing, and why is it important? 4. What is concept testing, and why is it important?
Please read carefully and answer all of the following questions: 1. Compare and contrast line extensions and product modifications. 2. Identify and describe the three major ways to modify existing products. 3. What is concept testing, and why is it important? 4. What is concept testing, and why is it important?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please read carefully and answer all of the following questions:
1. Compare and contrast line extensions and product modifications.
2. Identify and describe the three major ways to modify existing products.
3. What is concept testing, and why is it important?
4. What is concept testing, and why is it important?
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