Define the chosen topic/concept in your own words. From there, explain the important points you think someone should know to understand the concept. Provide an example to illustrate the concept in action

Define the chosen topic/concept in your own words. From there, explain the important points you think someone should know to understand the concept. Provide an example to illustrate the concept in action

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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