2.2 Analyze the dual role of social media in influencing customers and being influenced by them.How can brands strategically balance these two aspects to build stronger relationships withtheir audience?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter9: Marketing Research
Section: Chapter Questions
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2.2 Analyze the dual role of social media in influencing customers and being influenced by them.
How can brands strategically balance these two aspects to build stronger relationships with
their audience?

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