2.2 Analyze the dual role of social media in influencing customers and being influenced by them.How can brands strategically balance these two aspects to build stronger relationships withtheir audience?

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.