Does Gatorade have a competitive advantage (e.g., cost, differentiation, etc.) compared to other sports drinks? If not, what is your recommendation for it to attain a competitive advantage? Is the competitive advantage sustainable because of relevance or defensibility? How would your recommendation lead to a sustainable competitive advantage if you answered "no" to question one? What barriers does the competition face to entering the exact market or gaining a competitive advantage?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 1DYMP
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  • Does Gatorade have a competitive advantage (e.g., cost, differentiation, etc.) compared to other sports drinks? If not, what is your recommendation for it to attain a competitive advantage?
  • Is the competitive advantage sustainable because of relevance or defensibility? How would your recommendation lead to a sustainable competitive advantage if you answered "no" to question one?
  • What barriers does the competition face to entering the exact market or gaining a competitive advantage?
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