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Sales promotion techniques used in some countries are not allowed in other countries.  What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.   Criteria Description  Guide                       Objectives     Collector devices   Multi Sales promotion techniques     What collector devices are permitted as sales promotions vehicles in many European countries (eg) What are the difficulties of using  sales promotions across national boundaries Examples of recent sales promotions campaigns

Sales promotion techniques used in some countries are not allowed in other countries.  What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.   Criteria Description  Guide                       Objectives     Collector devices   Multi Sales promotion techniques     What collector devices are permitted as sales promotions vehicles in many European countries (eg) What are the difficulties of using  sales promotions across national boundaries Examples of recent sales promotions campaigns

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1SC
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Sales promotion techniques used in some countries are not allowed in other countries.  What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.

 

Criteria

Description

 Guide

 

 

 

 

 
 

 

 

 

 

 

Objectives

 

 

Collector devices

 

Multi Sales promotion techniques

 

 

What collector devices are permitted as sales promotions vehicles in many European countries (eg)

What are the difficulties of using  sales promotions across national boundaries

Examples of recent sales promotions campaigns
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