Using the PEST model, list and describe the Political, Economic and Social factors in theBotswana horticultural sector that support expansion of home-grown business into Africa andother markets. (7 marks).

Using the PEST model, list and describe the Political, Economic and Social factors in theBotswana horticultural sector that support expansion of home-grown business into Africa andother markets. (7 marks).

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.1: Global Marketing

Problem 1LO

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Economic Trends

An economic trend is the long-term direction of an economy. The trend can go up, down, or sideways. An upward trend means the economy is growing and wages are rising. A downward trend means the economy is shrinking and unemployment is increasing. A sideways trend means the economy is neither growing nor shrinking.

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Using the PEST model, list and describe the Political, Economic and Social factors in the
Botswana horticultural sector that support expansion of home-grown business into Africa and
other markets. (7 marks).

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