Another name for positioning is:  a) A form of self-expression  b) The brand’s point of differentiation  c) The brand personality  d) Both B and C e) None of the above

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.