Indeed, the internet has a significant influence on marketing, which is a rapidly evolving field. These days, the phrase "integrated internet market" is used. It has been asked of you to discuss Integrated Internet Marketing to first-year students studying marketing. Where possible you are required to demonstrate through an example. (20 marks).

Indeed, the internet has a significant influence on marketing, which is a rapidly evolving field. These days, the phrase "integrated internet market" is used. It has been asked of you to discuss Integrated Internet Marketing to first-year students studying marketing. Where possible you are required to demonstrate through an example. (20 marks).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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