Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15, Problem 2AMK
Summary Introduction
To discuss: The type of information’s and decisions on the given statement.
Introduction:
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Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
I am at the solution for this problem located here: https://www.bartleby.com/questions-and-answers/during-the-morning-hours-at-a-catalog-sales-department-telephone-calls-come-in-at-the-rate-poisson-o/84d565ca-a1df-41b5-9faf-34fcebd84805
I just don't understand how they arrive with the solution below:
0.3903 = 1-P / 0.2963037
1-P = 0.1156.
I just don't understand the math here. Any help in understanding will be extremely appreciate>
Miniproject 1
Select a good that you, as a consumer, would like to purchase
in the next week or so. Shop for this product both online and
at a physical retailer.
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Physical distribution firms include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods. Select one: True Falsearrow_forwardYou are planning to buy a new car so you visit www.edmunds.com. Based on your experience visiting that site, do you think you will enjoy more or less control in negotiating with the dealer when you actually purchase your vehicle?arrow_forwardExplain what is normal distribution and why is it importantarrow_forward
- Why should a purchaser avoid ordering more products than necessary?arrow_forwardOnline computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain your answer, and consider the marketing functions that are involved in electronic purchases and who performs them. What will the businesses’ need to be concerned with in the future?arrow_forwardExamine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forward
- Describe the Easy Jet company through a 4V analysisarrow_forwardDescribe one product (with an actual example) that uses "exclusive distribution". Your answer must demonstrate a thorough knowledge and understanding of “exclusive distribution”. You cannot use examples already given!arrow_forwardSuggest some good name ideas about online shopping site that focus in School supplies.thank youarrow_forward
- Give your own example of general types of marketing intermediaries (one example per type).arrow_forwardSelect a retail store which you are familiar with that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.arrow_forward3. If an artist is selling his artwork through his online website, then what type of selling does it come under Select one:a. Hybrid Selling b. Direct Selling c. Indirect Sellingarrow_forward
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