Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15.3, Problem 15.6LR
Summary Introduction
To discuss: The three questions a marketing executive consider while choosing the intermediaries and
Introduction:
Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.
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What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
What are the three questions marketing executives consider when choosing a marketing channel and intermediartes?
list and explain What are the benefits and drawbacks of different marketing channels ?
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- What is the role of Marketing Channels and Channel Intermediaries?arrow_forwardAs marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.arrow_forwardWhat kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forward
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