Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 15, Problem 5AMK

a)

Summary Introduction

To discuss: The list of customer service factors that is vital for the buyers in the manufacturing companies.

Introduction:

The four factors of customer service are as follows:

  • Time
  • Dependability
  • Communication
  • Convenience

b)

Summary Introduction

To discuss: The list of customer service factors that is vital for the buyers in the retailing companies.

Introduction:

The four factors of customer service are as follows:

  • Time
  • Dependability
  • Communication
  • Convenience

c)

Summary Introduction

To discuss: The list of customer service factors that is vital for the buyers in the hospitals.

Introduction:

The four factors of customer service are as follows:

  • Time
  • Dependability
  • Communication
  • Convenience

d)

Summary Introduction

To discuss: The list of customer service factors that is vital for the buyers in the construction.

Introduction:

The four factors of customer service are as follows:

  • Time
  • Dependability
  • Communication
  • Convenience

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