Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15, Problem 4BYMP
Summary Introduction

To discuss: the type of channels and intermediaries Person X has to choose.

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.

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